Promotional Content Services
Promotional Content translates your expertise, industry insight or point of view into added value for your website visitors and a tool for driving more engagement with them. This type of comprehensive content can have a very positive impact on your social media engagement and Search Engine Optimization.
Promotional content is usually a document or other electronic file that the user can download in exchange for some information about themselves like an email address or phone number.
Examples of promotional content include:
- White papers
- Reference materials
- Product comparisons
- Data analysis
In each case the promotional content contains information or tools that a client might expect to pay money for and that has real value and it turns casual website visitors into prospects.