Using video to tell a compelling story for a charity

Posted by Keith Jolie on Tuesday, March 5, 2013 Under: Case Studies - Not For Profit

Getting Brighter recently created a video presentation to help donors understand an initiative that Boost Child Abuse Prevention and Intervention is implementing in partnership with a number of other community agencies. 

What they are creating is one of the most ambitious projects of its kind in Canada.  The challenge they faced was how to clearly communicate the value of the initiative to their donors.

I could spend a few paragraphs to tell you about it but instead - take a look at the video.


The video was adapted from a presentation slide deck that was very text heavy.  By transitioning the text to a scripted voice-over, and animating the child's drawing the presentation becomes a strong narrative  that makes a fairly complicated initiative easy to understand for the viewer. 

The video was presented at a donor appreciation event and the feedback that was given to Boost by one donor was "that video explains in 3 minutes what I've been trying to tell people for over a year"

The added advantage of the video was that it is highly portable, and has been featured at conferences, highlighted in donor request packages, and it was easily incorporated into their website where a slide presentation wouldn't have the same impact.  ( see ). 

If your organization is looking for ways to motivate donors - let's talk about the ways that Getting Brighter can help you within a not-for-profit friendly fee structure.

by Keith Jolie

In : Case Studies - Not For Profit 

Tags: video  branding  script writing 
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