Showing Tag: "video branding" (Show all posts)

Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014, In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

Vid...
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Five reasons to add video to your marketing strategy

Posted by Keith Jolie on Thursday, February 28, 2013, In : Content Marketing 

If you're consistently communicating a message to clients or other stakeholders about your brand or an initiative within your organization, you may have a standard slide presentation that you use to frame that discussion.  You may be able to accelerate your client discussions by transitioning your presentations to a video format. 

There are lots of advantages to presenting your message through video, here are a few:

1.  Consistent delivery - have you ever given a presentation when you were havi...
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