Showing Tag: "video" (Show all posts)

Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014, In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

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Using video to tell a compelling story for a charity

Posted by Keith Jolie on Tuesday, March 5, 2013, In : Case Studies - Not For Profit 

Getting Brighter recently created a video presentation to help donors understand an initiative that Boost Child Abuse Prevention and Intervention is implementing in partnership with a number of other community agencies. 

What they are creating is one of the most ambitious projects of its kind in Canada.  The challenge they faced was how to clearly communicate the value of the initiative to their donors.

I could spend a few paragraphs to tell you about it but instead - take a look at the video.

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Five reasons to add video to your marketing strategy

Posted by Keith Jolie on Thursday, February 28, 2013, In : Content Marketing 

If you're consistently communicating a message to clients or other stakeholders about your brand or an initiative within your organization, you may have a standard slide presentation that you use to frame that discussion.  You may be able to accelerate your client discussions by transitioning your presentations to a video format. 

There are lots of advantages to presenting your message through video, here are a few:

1.  Consistent delivery - have you ever given a presentation when you were havi...
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