Showing Tag: "strategy" (Show all posts)

Don't recruit without a compass!

Posted by Keith Jolie on Thursday, May 30, 2013, In : Higher Education 
This article is directed to recruitment and marketing professionals at colleges and universities, however the concepts presented here can be easily applied to any business as they look to establish a plan to focus their marketing efforts.

What value does a Recruitment and Marketing Strategy provide?

First ,  your Recruitment and Marketing strategy will act as a yardstick and a framework for assessing the suitability of the marketing and student recruitment activities that you might consider  ma...

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What (in the world of social media) am I supposed to do...?

Posted by Keith Jolie on Thursday, January 3, 2013, In : Content Marketing 
For a lot of businesses there is a huge question mark associated with social media, and rightly so.  Even if a business is using social media as part of their marketing strategy, it sometimes seems that the focus was not on the strategy aspect of the question.  Many businesses have entered social media because "we can't afford not to".    By not carefully planning your involvement in social media, it can seem that social media offers very little reward for a large amount of effort.

So what i...
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The Importance of Focus

Posted by Keith Jolie on Wednesday, November 21, 2012, In : Content Marketing 

Being focussed in your business can't be underestimated.  Some businesses are successful in spite of a lack of focus, but most successful businesses are very clear about what they do, for who, and why.

This is important because it affects everything from your sales to how you service your clients.

In order to sell, you need to be clear about the specific value you provide to a prospective client.  Without being able to clearly articulate your value proposition, you will be hard pressed to convi...
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