Showing Tag: "social media" (Show all posts)

Getting Brighter Launches New Polar Bear Club Website

Posted by Keith Jolie on Thursday, September 25, 2014, In : Getting Brighter News 

January 2015 will be the 10th annual Polar Bear Dip in support of Habitat for Humanity.  Getting Brighter's founder Keith Jolie is also one of the founders of The Toronto Polar Bear Club, and we host and build the club website.

To find out more about the Toronto Polar Bear Club go to
and consider participating in this fun and community building event in support of affordable housing in the GTA.

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Writing About Your Business

Posted by Keith Jolie on Tuesday, September 10, 2013, In : Content Marketing 
Writing about your business is something that many business owners shy away from and even fear.  Why?  Well, I think many business owners feel that it's kind of like being in a job interview and being asked "why should I give this job to you?" or on the flipside "what is your one biggest weakness?" 

We find these questions difficult, not because we don't know the answers (hopefully).  They are difficult because they force us to expose ourselves and risk either looking arrogant or flawed in som...

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LinkedIn - Don't get uninvited

Posted by Keith Jolie on Thursday, June 13, 2013, In : Brand Building 
We all have them.  That person who makes you dread looking at Facebook.  Their posts make you cringe for any number of reasons and you ask yourself how a person that you like in real life can be such a doofus on line.

I'm not going to lie to you - if you took typing classes in school, didn't have a cell phone as a kid, or remember when McDonald's had a smoking section...this article is probably mostly directed at you because you are probably making these mistakes on LinkedIn.

No matter what let...

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What (in the world of social media) am I supposed to do...?

Posted by Keith Jolie on Thursday, January 3, 2013, In : Content Marketing 
For a lot of businesses there is a huge question mark associated with social media, and rightly so.  Even if a business is using social media as part of their marketing strategy, it sometimes seems that the focus was not on the strategy aspect of the question.  Many businesses have entered social media because "we can't afford not to".    By not carefully planning your involvement in social media, it can seem that social media offers very little reward for a large amount of effort.

So what i...
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Boost your Internationalization with Facebook Global Pages

Posted by Keith Jolie on Thursday, November 22, 2012, In : Higher Education 

Do you struggle with how to use facebook as part of your international marketing strategy?  If your strategy focusses on several countries then you may be looking for easier ways to localize content and obtain measurements related to engagement from those countries.  Up until now the only real way to tailor content for a specific region is to build separate pages to address those markets.  This can mean maintaining several pages and it makes consolidated analytics challenging. Well, facebook ...
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