Showing Tag: "selling" (Show all posts)

3 Reasons Red Bull Doesn't Belong in your Fridge

Posted by Keith Jolie on Wednesday, May 29, 2013, In : Strategies 
If you walk into just about any bar these days you'll notice a small fridge sitting on top the other coolers/fridges where they keep their cold drinks.  It's squarish, with a glass front and it's only for Red Bull.   

I love this product positioning and branding for a bunch of reasons that you can think about and consider applying to your business marketing strategy. (Disclaimer:  I have no connection with Red Bull and Getting Brighter was not involved in their product marketing)

1.  Turn your ...

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Does your brand tell the right people what you do?

Posted by Keith Jolie on Monday, October 15, 2012, In : Content Marketing 
For most companies there is a tendency to think that more is better when it comes to communicating what products or services they offer but consider this - recent studies in the restaurant industry have shown that providing more than five or six options on a menu actually starts to make it more difficult for patrons to choose the option they would prefer.   

This is a phenomenon that has direct implications in other businesses and may be slowing your sales cycle.

For every business it is critic...

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