Showing Tag: "selling" (Show all posts)

3 Reasons Red Bull Doesn't Belong in your Fridge

Posted by Keith Jolie on Wednesday, May 29, 2013, In : Strategies 
If you walk into just about any bar these days you'll notice a small fridge sitting on top the other coolers/fridges where they keep their cold drinks.  It's squarish, with a glass front and it's only for Red Bull.   

I love this product positioning and branding for a bunch of reasons that you can think about and consider applying to your business marketing strategy. (Disclaimer:  I have no connection with Red Bull and Getting Brighter was not involved in their product marketing)

1.  Turn your ...

Continue reading ...
 

Does your brand tell the right people what you do?

Posted by Keith Jolie on Monday, October 15, 2012, In : Content Marketing 
For most companies there is a tendency to think that more is better when it comes to communicating what products or services they offer but consider this - recent studies in the restaurant industry have shown that providing more than five or six options on a menu actually starts to make it more difficult for patrons to choose the option they would prefer.   

This is a phenomenon that has direct implications in other businesses and may be slowing your sales cycle.

For every business it is critic...

Continue reading ...
 
 
* indicates required

Getting Brighter     |      Phone:  647-223-9703     |    Hamilton  |  Toronto  

Make a Free Website with Yola.