Showing Tag: "recruitment" (Show all posts)

5 Starting Points for Recruitment / Enrollment Success

Posted by Keith Jolie on Wednesday, June 5, 2013, In : Higher Education 
or...Focusing on Your Recruitment Goals and Objectives

This article will be valuable to you if you work in student recruitment at a College or University and it is the second of  4 or 5 articles I'll be posting specific to student recruitment professionals over the next few weeks. That being said - I think anyone that is looking at setting goals and objectives for their business will find this useful.

So...let's get started.

As an enrollment professional it is important that your efforts be driv...

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Don't recruit without a compass!

Posted by Keith Jolie on Thursday, May 30, 2013, In : Higher Education 
This article is directed to recruitment and marketing professionals at colleges and universities, however the concepts presented here can be easily applied to any business as they look to establish a plan to focus their marketing efforts.






What value does a Recruitment and Marketing Strategy provide?

First ,  your Recruitment and Marketing strategy will act as a yardstick and a framework for assessing the suitability of the marketing and student recruitment activities that you might consider  ma...

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How can a University attract the best?

Posted by Keith Jolie on Sunday, January 6, 2013, In : Higher Education 
Over the last few years I've been heavily involved in International recruitment of students to Universities and Colleges.  Many of the discussions I've had with schools has been around differentiating themselves from other institutions to attract a higher quality of student and increase enrolment.  A recent post on a linked in discussion forum (you may need to join the linkedin group for higher education management to view this post) started a discussion on the credit hour and how the concept...
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Boost your Internationalization with Facebook Global Pages

Posted by Keith Jolie on Thursday, November 22, 2012, In : Higher Education 

Do you struggle with how to use facebook as part of your international marketing strategy?  If your strategy focusses on several countries then you may be looking for easier ways to localize content and obtain measurements related to engagement from those countries.  Up until now the only real way to tailor content for a specific region is to build separate pages to address those markets.  This can mean maintaining several pages and it makes consolidated analytics challenging. Well, facebook ...
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Your business is your business - 5 marketing mistakes local businesses make

Posted by Keith Jolie on Thursday, June 21, 2012, In : Content Marketing 
Imagine that you have a book store - a successful one.  It's because books are your passion.  You have great books from all through time, and you take pride in providing a carefully curated list of books that people can trust will be exceptional literature.  You spend a great deal of time reading each book that you stock, and because of that you have established a trusted name in your niche.

Now imagine that someone came into your store and told you that starting tomorrow, you would al...
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