Showing Tag: "marketing" (Show all posts)

Your Website Sucks! (maybe) - and how to fix it

Posted by Keith Jolie on Monday, September 15, 2014, In : Content Marketing 
After attending a technology briefing sponsored by Microsoft, I had met a number of great microsoft partners and received their business cards, so I took some time to review their company websites to learn about their companies. I had one general conclusion....

(NB: Before you read this and think that it doesn't apply to you because you don't run a technology site - it does)

Their websites were awful. These companies were mostly small to medium sized businesses that provided some kind of networ...

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Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014, In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

Vid...
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Writing About Your Business

Posted by Keith Jolie on Tuesday, September 10, 2013, In : Content Marketing 
Writing about your business is something that many business owners shy away from and even fear.  Why?  Well, I think many business owners feel that it's kind of like being in a job interview and being asked "why should I give this job to you?" or on the flipside "what is your one biggest weakness?" 

We find these questions difficult, not because we don't know the answers (hopefully).  They are difficult because they force us to expose ourselves and risk either looking arrogant or flawed in som...

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Don't recruit without a compass!

Posted by Keith Jolie on Thursday, May 30, 2013, In : Higher Education 
This article is directed to recruitment and marketing professionals at colleges and universities, however the concepts presented here can be easily applied to any business as they look to establish a plan to focus their marketing efforts.






What value does a Recruitment and Marketing Strategy provide?

First ,  your Recruitment and Marketing strategy will act as a yardstick and a framework for assessing the suitability of the marketing and student recruitment activities that you might consider  ma...

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3 Reasons Red Bull Doesn't Belong in your Fridge

Posted by Keith Jolie on Wednesday, May 29, 2013, In : Strategies 
If you walk into just about any bar these days you'll notice a small fridge sitting on top the other coolers/fridges where they keep their cold drinks.  It's squarish, with a glass front and it's only for Red Bull.   

I love this product positioning and branding for a bunch of reasons that you can think about and consider applying to your business marketing strategy. (Disclaimer:  I have no connection with Red Bull and Getting Brighter was not involved in their product marketing)

1.  Turn your ...

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Sandwich Board Saturday

Posted by Keith Jolie on Monday, April 8, 2013, In : local business 
What a beautiful day on Saturday!  We took the opportunity to walk around our neighbourhood and take in the shops, art galleries and restaurants (great fish and chips in our case) in Leslieville and Riverside.

When I go on these walks I love seeing the ways that the various shops attempt to get their customers attention through signs in the windows and sandwich boards on the sidewalk.  Some are successful, some are not.  On Sandwich Board Saturday I check out a few and give you my take.  Compl...
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The Importance of Focus

Posted by Keith Jolie on Wednesday, November 21, 2012, In : Content Marketing 

Being focussed in your business can't be underestimated.  Some businesses are successful in spite of a lack of focus, but most successful businesses are very clear about what they do, for who, and why.

This is important because it affects everything from your sales to how you service your clients.

In order to sell, you need to be clear about the specific value you provide to a prospective client.  Without being able to clearly articulate your value proposition, you will be hard pressed to convi...
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Does your website allow your customers to buy?

Posted by Keith Jolie on Monday, October 29, 2012, In : Strategies 
Think about how you bought your first car or your first cell phone or maybe even your first home.  Chances are that if that purchase happened ten or fifteen years ago your buying process was very different than a similar purchase would look now.

In the past we relied heavily on the advise of others ( salespeople often ) to provide us with the information we needed to make an informed decision.  Fast forward to today where product information and pricing is readily available to anyone that has ...
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Six Success tips for your next conference

Posted by Keith Jolie on Wednesday, July 25, 2012, In : Strategies 
Get there early

Conferences for most attendees are an opportunity to connect and network with people in the same field.  There is usually a fair amount of enthusiasm prior to the conference and in the first few days.  Just watch the hashtag for your next conference on twitter in the days leading up to the event - you'll often get more updates than you ever thought you'd need. 

Be sure to harness that excitement, energy and enthusiasm before it gets tapped out.  If your conference has the abili...
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Your business is your business - 5 marketing mistakes local businesses make

Posted by Keith Jolie on Thursday, June 21, 2012, In : Content Marketing 
Imagine that you have a book store - a successful one.  It's because books are your passion.  You have great books from all through time, and you take pride in providing a carefully curated list of books that people can trust will be exceptional literature.  You spend a great deal of time reading each book that you stock, and because of that you have established a trusted name in your niche.

Now imagine that someone came into your store and told you that starting tomorrow, you would al...
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