Showing Tag: "international" (Show all posts)

Don't recruit without a compass!

Posted by Keith Jolie on Thursday, May 30, 2013, In : Higher Education 
This article is directed to recruitment and marketing professionals at colleges and universities, however the concepts presented here can be easily applied to any business as they look to establish a plan to focus their marketing efforts.

What value does a Recruitment and Marketing Strategy provide?

First ,  your Recruitment and Marketing strategy will act as a yardstick and a framework for assessing the suitability of the marketing and student recruitment activities that you might consider  ma...

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Boost your Internationalization with Facebook Global Pages

Posted by Keith Jolie on Thursday, November 22, 2012, In : Higher Education 

Do you struggle with how to use facebook as part of your international marketing strategy?  If your strategy focusses on several countries then you may be looking for easier ways to localize content and obtain measurements related to engagement from those countries.  Up until now the only real way to tailor content for a specific region is to build separate pages to address those markets.  This can mean maintaining several pages and it makes consolidated analytics challenging. Well, facebook ...
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