Showing Tag: "content" (Show all posts)

Getting Brighter Launches New Polar Bear Club Website

Posted by Keith Jolie on Thursday, September 25, 2014, In : Getting Brighter News 

January 2015 will be the 10th annual Polar Bear Dip in support of Habitat for Humanity.  Getting Brighter's founder Keith Jolie is also one of the founders of The Toronto Polar Bear Club, and we host and build the club website.

To find out more about the Toronto Polar Bear Club go to
and consider participating in this fun and community building event in support of affordable housing in the GTA.

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Your Website Sucks! (maybe) - and how to fix it

Posted by Keith Jolie on Monday, September 15, 2014, In : Content Marketing 
After attending a technology briefing sponsored by Microsoft, I had met a number of great microsoft partners and received their business cards, so I took some time to review their company websites to learn about their companies. I had one general conclusion....

(NB: Before you read this and think that it doesn't apply to you because you don't run a technology site - it does)

Their websites were awful. These companies were mostly small to medium sized businesses that provided some kind of networ...

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Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014, In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

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Writing About Your Business

Posted by Keith Jolie on Tuesday, September 10, 2013, In : Content Marketing 
Writing about your business is something that many business owners shy away from and even fear.  Why?  Well, I think many business owners feel that it's kind of like being in a job interview and being asked "why should I give this job to you?" or on the flipside "what is your one biggest weakness?" 

We find these questions difficult, not because we don't know the answers (hopefully).  They are difficult because they force us to expose ourselves and risk either looking arrogant or flawed in som...

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