Showing Tag: "competition" (Show all posts)

4 Ways to stand out in a crowded marketplace

Posted by Keith Jolie on Wednesday, March 6, 2013, In : Content Marketing 

As a business owner and entrepreneur, you are constantly looking for ways to provide better and more valuable services or products for your clients.  If you are in a competitive industry (and who isn't)  then finding an effective way to communicate what you're doing so that you stand out in that marketplace is both difficult and extremely important. 

There are lots of things to take into account, and every situation has its own challenges, but here are four things to consider:

Photo taken July ...
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What can your brand learn from Windex?

Posted by Keith Jolie on Wednesday, February 27, 2013, In : Brand Building 

A couple of quick stories here that may help you re-think how you look at your brand(s) and the ways that you present them to your target market.

They both focus on one brand family, the S.C. Johnson wax company.

Back in the late 90's I was out with an executive from S.C. Johnson and he was recalling a visit with one of the S.C. Johnson family (yep...it really is a family company) to their Canadian operations.  During their visit, he discussed getting his start in the family business.  He had a...
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6 ways to keep competition from getting under your skin

Posted by Keith Jolie on Thursday, November 8, 2012, In : Strategies 
As a business owner, being confident in your product or service is paramount to your success.  It will dictate how convincingly you promote your business to potential clients, prospective employees and it will invariably affect your passion and commitment to the business. 

Your confidence can have an Achilles heel however when it comes to objectively evaluating your competition and more specifically how well you are addressing your clients' needs in relation to your competition.

Consider the fo...
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