Showing Tag: "business" (Show all posts)

Googling Your Business

Posted by Keith Jolie on Monday, May 11, 2015, In : Strategies 
Frustration about getting calls about Google is rampant and understandable - I’m one of the frustrated! Please don’t misunderstand me though!

Getting Brighter works very closely with Google, we have a dedicated account representative at Google and I speak to the great people at Google at least once a week. In spite of that, we still get calls (often more than once a week) usually a robocall and I’m frustrated because these calls are NOT from Google and I think local businesses are miss...

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Options for your new website

Posted by Keith Jolie on Thursday, December 4, 2014, In : local business 

I work on websites almost every day, but my focus is on improving the client experience and SEO (search engine optimization) - not so much about building sites.

A few people however have asked me recently about site-builders and I'd like to give you my quick take and some links that might help you if you're hoping to find a service to help you build out a website easily (i.e. no coding knowledge) and affordably.



While learning to code like a pro (check out http://camptech.ca/ ) and building yo...


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Your Website Sucks! (maybe) - and how to fix it

Posted by Keith Jolie on Monday, September 15, 2014, In : Content Marketing 
After attending a technology briefing sponsored by Microsoft, I had met a number of great microsoft partners and received their business cards, so I took some time to review their company websites to learn about their companies. I had one general conclusion....

(NB: Before you read this and think that it doesn't apply to you because you don't run a technology site - it does)

Their websites were awful. These companies were mostly small to medium sized businesses that provided some kind of networ...

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Understand your Business Development Cycles or Spin your Wheels

Posted by Keith Jolie on Tuesday, August 27, 2013, In : Strategies 
Of the three pillars critical to every business agreement  (the other two being authority and need), time is often the one that is discounted or that is assumed to be most malleable.  You might for instance ask yourself or someone in your organization questions like:

  • What can we do to make this deal come in earlier?
  • If we offer a pricing incentive can we close that in September?

While it is important to ensure that you’ve taken all the reasonable effort to make it easy for your clients to buy ...

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Local Business Found on Google!

Posted by Keith Jolie on Wednesday, July 31, 2013, In : local business 
As a business owner you want to be found on the web. More and more, the web means mobile and it means people finding businesses in their neighborhood, or the neighborhood they are visiting that meets their immediate needs (that means they want to buy!) 
If you have a local business (retail / business to consumer)  there have been quite a few changes that have rolled out from Google across many of their applications that you should be paying attention to.  I'm going to touch on a few of them he...

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Sandwich Board Saturday

Posted by Keith Jolie on Monday, April 8, 2013, In : local business 
What a beautiful day on Saturday!  We took the opportunity to walk around our neighbourhood and take in the shops, art galleries and restaurants (great fish and chips in our case) in Leslieville and Riverside.

When I go on these walks I love seeing the ways that the various shops attempt to get their customers attention through signs in the windows and sandwich boards on the sidewalk.  Some are successful, some are not.  On Sandwich Board Saturday I check out a few and give you my take.  Compl...
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Business Rock Stars

Posted by Keith Jolie on Tuesday, November 20, 2012, In : Brand Building 
If you ask me, the true rock stars of business are the risk takers.  The entrepreneur who has a vision for their business in spite of the naysayers, pundits, or what their friends say.  Microsoft, Google, MySpace, Apple,Volkswagon and countless other companies like them (regardless of how successful or competitive they are now..) all have been innovative often to the point of being blatantly ridiculed or at least misunderstood by the mainstream. 

But you don't have to look at big companies t...


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6 ways to keep competition from getting under your skin

Posted by Keith Jolie on Thursday, November 8, 2012, In : Strategies 
As a business owner, being confident in your product or service is paramount to your success.  It will dictate how convincingly you promote your business to potential clients, prospective employees and it will invariably affect your passion and commitment to the business. 

Your confidence can have an Achilles heel however when it comes to objectively evaluating your competition and more specifically how well you are addressing your clients' needs in relation to your competition.

Consider the fo...
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Don't let your success get in the way of your success

Posted by Keith Jolie on Friday, October 19, 2012, In : Strategies 
You’re successful - you’ve bootstrapped a company for 6 months and now you’ve secured investors.  You have a roadmap to profitability, you’ve designed the perfect business plan, you’ve got a great service, your delivery model is foolproof.

There’s only one problem: your customers are complaining; or worse..they aren’t buying or even worse...they're leaving.  They can't be right can they?  The customers must be doing something wrong... they didn't read the documentation... they di...

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Six Success tips for your next conference

Posted by Keith Jolie on Wednesday, July 25, 2012, In : Strategies 
Get there early

Conferences for most attendees are an opportunity to connect and network with people in the same field.  There is usually a fair amount of enthusiasm prior to the conference and in the first few days.  Just watch the hashtag for your next conference on twitter in the days leading up to the event - you'll often get more updates than you ever thought you'd need. 

Be sure to harness that excitement, energy and enthusiasm before it gets tapped out.  If your conference has the abili...
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Your business is your business - 5 marketing mistakes local businesses make

Posted by Keith Jolie on Thursday, June 21, 2012, In : Content Marketing 
Imagine that you have a book store - a successful one.  It's because books are your passion.  You have great books from all through time, and you take pride in providing a carefully curated list of books that people can trust will be exceptional literature.  You spend a great deal of time reading each book that you stock, and because of that you have established a trusted name in your niche.

Now imagine that someone came into your store and told you that starting tomorrow, you would al...
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