Showing Tag: "brand selling "attracting clients" prospecting qualifying" (Show all posts)

Does your brand tell the right people what you do?

Posted by Keith Jolie on Monday, October 15, 2012, In : Content Marketing 
For most companies there is a tendency to think that more is better when it comes to communicating what products or services they offer but consider this - recent studies in the restaurant industry have shown that providing more than five or six options on a menu actually starts to make it more difficult for patrons to choose the option they would prefer.   

This is a phenomenon that has direct implications in other businesses and may be slowing your sales cycle.

For every business it is critic...

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