Showing Tag: "brand awareness" (Show all posts)

What is my "Brand" - What kind of bricklayer are you?

Posted by Keith Jolie on Tuesday, June 26, 2012, In : Brand Building 
When I was in elementary school, my grade 6 teacher was talking about careers and he was walking around the class asking people what they wanted to be when they grew up.  I'm sure that there were the usual policeman, ballerina, astronaut and fireman responses, but the one that I remember was when a kid said that he wanted to be a bricklayer. 

I seem to remember that there was some laughter from the kids in the class - probably because a kids only exposure to bricklayers were the gruff cartoo...
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