Showing Tag: "advertising" (Show all posts)

What is my "Brand" - What kind of bricklayer are you?

Posted by Keith Jolie on Tuesday, June 26, 2012, In : Brand Building 
When I was in elementary school, my grade 6 teacher was talking about careers and he was walking around the class asking people what they wanted to be when they grew up.  I'm sure that there were the usual policeman, ballerina, astronaut and fireman responses, but the one that I remember was when a kid said that he wanted to be a bricklayer. 

I seem to remember that there was some laughter from the kids in the class - probably because a kids only exposure to bricklayers were the gruff cartoo...
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Your business is your business - 5 marketing mistakes local businesses make

Posted by Keith Jolie on Thursday, June 21, 2012, In : Content Marketing 
Imagine that you have a book store - a successful one.  It's because books are your passion.  You have great books from all through time, and you take pride in providing a carefully curated list of books that people can trust will be exceptional literature.  You spend a great deal of time reading each book that you stock, and because of that you have established a trusted name in your niche.

Now imagine that someone came into your store and told you that starting tomorrow, you would al...
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