You Can't Specialize in Everything

Posted by Keith Jolie on Monday, August 19, 2013 In : Brand Building 
There's a local mechanic that advertises that they specialize in all makes and models.   An IT services company I worked with proudly proclaimed that they were focussed on small, medium, and enterprise business.  In any smallish town in Canada there is a restaurant that specializes in Chinese and Canadian Food.  I don't even really know what Canadian Food is really, but that's another discussion.

The point is that a specialization by definition is exclusive and limited to something very specif...

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Local Business Found on Google!

Posted by Keith Jolie on Wednesday, July 31, 2013 In : local business 
As a business owner you want to be found on the web. More and more, the web means mobile and it means people finding businesses in their neighborhood, or the neighborhood they are visiting that meets their immediate needs (that means they want to buy!) 
If you have a local business (retail / business to consumer)  there have been quite a few changes that have rolled out from Google across many of their applications that you should be paying attention to.  I'm going to touch on a few of them he...

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LinkedIn - Don't get uninvited

Posted by Keith Jolie on Thursday, June 13, 2013 In : Brand Building 
We all have them.  That person who makes you dread looking at Facebook.  Their posts make you cringe for any number of reasons and you ask yourself how a person that you like in real life can be such a doofus on line.

I'm not going to lie to you - if you took typing classes in school, didn't have a cell phone as a kid, or remember when McDonald's had a smoking section...this article is probably mostly directed at you because you are probably making these mistakes on LinkedIn.

No matter what let...

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If you're a hipster foodie...you might be bad for business...

Posted by Keith Jolie on Friday, June 7, 2013 In : local business 
A few weeks ago there was a segment on CBC that discussed the evolving restaurant scene in Toronto. The discussion was very focused on the so called "new reality" of restaurants in the city and how they are forced to turn over their clientele in order to stay alive.  There was a lot of talk about a new kind of restaurant patron, and how some "older" patrons just don't get it.  I'll admit...I don't get it either, but only from the perspective of building a sustainable business model.

I am by no...

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5 Starting Points for Recruitment / Enrollment Success

Posted by Keith Jolie on Wednesday, June 5, 2013 In : Higher Education 
or...Focusing on Your Recruitment Goals and Objectives

This article will be valuable to you if you work in student recruitment at a College or University and it is the second of  4 or 5 articles I'll be posting specific to student recruitment professionals over the next few weeks. That being said - I think anyone that is looking at setting goals and objectives for their business will find this useful.

So...let's get started.

As an enrollment professional it is important that your efforts be driv...

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Don't recruit without a compass!

Posted by Keith Jolie on Thursday, May 30, 2013 In : Higher Education 
This article is directed to recruitment and marketing professionals at colleges and universities, however the concepts presented here can be easily applied to any business as they look to establish a plan to focus their marketing efforts.






What value does a Recruitment and Marketing Strategy provide?

First ,  your Recruitment and Marketing strategy will act as a yardstick and a framework for assessing the suitability of the marketing and student recruitment activities that you might consider  ma...

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3 Reasons Red Bull Doesn't Belong in your Fridge

Posted by Keith Jolie on Wednesday, May 29, 2013 In : Strategies 
If you walk into just about any bar these days you'll notice a small fridge sitting on top the other coolers/fridges where they keep their cold drinks.  It's squarish, with a glass front and it's only for Red Bull.   

I love this product positioning and branding for a bunch of reasons that you can think about and consider applying to your business marketing strategy. (Disclaimer:  I have no connection with Red Bull and Getting Brighter was not involved in their product marketing)

1.  Turn your ...

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The Real Value of a CRM System

Posted by Keith Jolie on Tuesday, April 30, 2013 In : Strategies 
My wife is involved in the planning and coordination of one of the top annual fundraising balls in the greater Toronto area. For the last three years she has been contacted by a company that wants to provide services (event management I think) for the ball. Every year for the last three years, the sales rep has called her about 2-3 months before the ball. At that point - The planning is done, a good part of the execution is under way and most of the tickets are sold. In other words, the oppor...
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How do I get clients

Posted by Keith Jolie on Tuesday, April 16, 2013 In : Strategies 

How do I get clients?

This is a question that every business needs to examine continuously in order to continue to exist. For a start-up / new business, understanding where your business is coming from and where to find new business is easily the difference between success and failure. In the next few posts to the Getting Brighter Ideas Blog I'm going to a deep dive into the various ways that you can find customers for your business and today I'm going to start by giving an overview of some o...
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Wherever I Wind Up - Inspiration For Entrepreneurs

Posted by Keith Jolie on Monday, April 15, 2013 In : Strategies 
As you may or may not know, the Toronto blue jays have a knuckle-baller named R.A. dickey.  If you were just to look at his most recent career milestones you might just accept that he's a phenomenal pitcher with a unique pitching style.  He recently has broken numerous records and he's got one of those Cy Young awards...in fact he's the only knuckle-baller to ever earn the Cy Young award (given to the best pitchers in Major League Baseball).  There's much more to R.A. Dickey however than his ...
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