Showing category "Content Marketing" (Show all posts)

Your Website Sucks! (maybe) - and how to fix it

Posted by Keith Jolie on Monday, September 15, 2014, In : Content Marketing 
After attending a technology briefing sponsored by Microsoft, I had met a number of great microsoft partners and received their business cards, so I took some time to review their company websites to learn about their companies. I had one general conclusion....

(NB: Before you read this and think that it doesn't apply to you because you don't run a technology site - it does)

Their websites were awful. These companies were mostly small to medium sized businesses that provided some kind of networ...

Continue reading ...
 

Writing About Your Business

Posted by Keith Jolie on Tuesday, September 10, 2013, In : Content Marketing 
Writing about your business is something that many business owners shy away from and even fear.  Why?  Well, I think many business owners feel that it's kind of like being in a job interview and being asked "why should I give this job to you?" or on the flipside "what is your one biggest weakness?" 

We find these questions difficult, not because we don't know the answers (hopefully).  They are difficult because they force us to expose ourselves and risk either looking arrogant or flawed in som...

Continue reading ...
 

4 Ways to stand out in a crowded marketplace

Posted by Keith Jolie on Wednesday, March 6, 2013, In : Content Marketing 

As a business owner and entrepreneur, you are constantly looking for ways to provide better and more valuable services or products for your clients.  If you are in a competitive industry (and who isn't)  then finding an effective way to communicate what you're doing so that you stand out in that marketplace is both difficult and extremely important. 

There are lots of things to take into account, and every situation has its own challenges, but here are four things to consider:

Photo taken July ...
Continue reading ...
 

Five reasons to add video to your marketing strategy

Posted by Keith Jolie on Thursday, February 28, 2013, In : Content Marketing 

If you're consistently communicating a message to clients or other stakeholders about your brand or an initiative within your organization, you may have a standard slide presentation that you use to frame that discussion.  You may be able to accelerate your client discussions by transitioning your presentations to a video format. 

There are lots of advantages to presenting your message through video, here are a few:

1.  Consistent delivery - have you ever given a presentation when you were havi...
Continue reading ...
 

What (in the world of social media) am I supposed to do...?

Posted by Keith Jolie on Thursday, January 3, 2013, In : Content Marketing 
For a lot of businesses there is a huge question mark associated with social media, and rightly so.  Even if a business is using social media as part of their marketing strategy, it sometimes seems that the focus was not on the strategy aspect of the question.  Many businesses have entered social media because "we can't afford not to".    By not carefully planning your involvement in social media, it can seem that social media offers very little reward for a large amount of effort.

So what i...
Continue reading ...
 

The Importance of Focus

Posted by Keith Jolie on Wednesday, November 21, 2012, In : Content Marketing 

Being focussed in your business can't be underestimated.  Some businesses are successful in spite of a lack of focus, but most successful businesses are very clear about what they do, for who, and why.

This is important because it affects everything from your sales to how you service your clients.

In order to sell, you need to be clear about the specific value you provide to a prospective client.  Without being able to clearly articulate your value proposition, you will be hard pressed to convi...
Continue reading ...
 

Does your brand tell the right people what you do?

Posted by Keith Jolie on Monday, October 15, 2012, In : Content Marketing 
For most companies there is a tendency to think that more is better when it comes to communicating what products or services they offer but consider this - recent studies in the restaurant industry have shown that providing more than five or six options on a menu actually starts to make it more difficult for patrons to choose the option they would prefer.   

This is a phenomenon that has direct implications in other businesses and may be slowing your sales cycle.

For every business it is critic...

Continue reading ...
 

Your business is your business - 5 marketing mistakes local businesses make

Posted by Keith Jolie on Thursday, June 21, 2012, In : Content Marketing 
Imagine that you have a book store - a successful one.  It's because books are your passion.  You have great books from all through time, and you take pride in providing a carefully curated list of books that people can trust will be exceptional literature.  You spend a great deal of time reading each book that you stock, and because of that you have established a trusted name in your niche.

Now imagine that someone came into your store and told you that starting tomorrow, you would al...
Continue reading ...
 
 
* indicates required

Getting Brighter     |      Phone:  647-223-9703     |    Hamilton  |  Toronto  

Make a Free Website with Yola.