Showing category "Case Studies: Business" (Show all posts)

Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014, In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

Vid...
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Case Study: B2C marketplace website transitioning to B2B

Posted by Keith Jolie on Tuesday, November 27, 2012, In : Case Studies: Business 
One of Getting Brighter's clients, a Business to Consumer focussed website in Toronto with clients across Canada, had built a solid business and robust marketplace in the consumer space but was now entering the Business to Business space. They realized that they needed to present their business in an entirely new way to this clientèle, and they sought out the services of Getting Brighter to help them.
 
Expected outcomes:

Analysis of the clients that would likely buy their new services
Refreshed...
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