Your Business Should Not Advertise with Google - 5 Reasons

Posted by Keith Jolie on Wednesday, May 20, 2015 In : Strategies 

Gaining market share, building brand exposure, getting new leads, selling products, and booking new business may all seem like great reasons to consider advertising on Google AdWords.  Add to that the ability to target your ads directly to people searching for exactly the products and services you offer in the locations and at the times that matter most to you and you may be thinking that advertising with AdWords is pretty much a slam-dunk.  Before you jump to that conclusion however we encou...

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Site (re)design, SEO and Adwords - what should I do first?

Posted by Keith Jolie on Wednesday, May 13, 2015 In : Strategies 
Site Design, SEO and Adwords often come up all at once when we meet with clients - and for good reason.  The three are very closely tied together.  If you are interested in building a successful online marketing strategy, the three really need to be considered as the foundation of a comprehensive plan.

The question we often get however is “If I’m considering Adwords, SEO and Site Design, which should I do first?  

As a digital marketing agency, Getting Brighter is in the business of selling...

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Googling Your Business

Posted by Keith Jolie on Monday, May 11, 2015 In : Strategies 
Frustration about getting calls about Google is rampant and understandable - I’m one of the frustrated! Please don’t misunderstand me though!

Getting Brighter works very closely with Google, we have a dedicated account representative at Google and I speak to the great people at Google at least once a week. In spite of that, we still get calls (often more than once a week) usually a robocall and I’m frustrated because these calls are NOT from Google and I think local businesses are miss...

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"Google Keeps Calling Me!"

Posted by Keith Jolie on Friday, March 20, 2015 In : local business 
Recently there was a post in a local business groups facebook page about calls from “Google" - the post described ongoing calls claiming to be from Google hard selling on everything from top of page results to threats that their business wouldn't be listed on Google at all.  These calls are obviously coming from pretty shady organizations, and thankfully most people are smart enough to just hang up.

Business owners have enough to wade through without having to deal with these calls from unsc...

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Options for your new website

Posted by Keith Jolie on Thursday, December 4, 2014 In : local business 

I work on websites almost every day, but my focus is on improving the client experience and SEO (search engine optimization) - not so much about building sites.

A few people however have asked me recently about site-builders and I'd like to give you my quick take and some links that might help you if you're hoping to find a service to help you build out a website easily (i.e. no coding knowledge) and affordably.



While learning to code like a pro (check out http://camptech.ca/ ) and building yo...


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Getting Brighter Launches New Polar Bear Club Website

Posted by Keith Jolie on Thursday, September 25, 2014 In : Getting Brighter News 

January 2015 will be the 10th annual Polar Bear Dip in support of Habitat for Humanity.  Getting Brighter's founder Keith Jolie is also one of the founders of The Toronto Polar Bear Club, and we host and build the club website.

To find out more about the Toronto Polar Bear Club go to www.torontopolarbear.com
and consider participating in this fun and community building event in support of affordable housing in the GTA.


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Your Website Sucks! (maybe) - and how to fix it

Posted by Keith Jolie on Monday, September 15, 2014 In : Content Marketing 
After attending a technology briefing sponsored by Microsoft, I had met a number of great microsoft partners and received their business cards, so I took some time to review their company websites to learn about their companies. I had one general conclusion....

(NB: Before you read this and think that it doesn't apply to you because you don't run a technology site - it does)

Their websites were awful. These companies were mostly small to medium sized businesses that provided some kind of networ...

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Using Video to introduce a New Idea

Posted by Keith Jolie on Friday, June 13, 2014 In : Case Studies: Business 
Getting Brighter was approached by one of our clients to help them to brand and market a new service they were offering their clients.   The service involved using technology to allow training students to participate in a class remotely without loosing the interaction that they gain by being in a class and in front of an instructor.

Getting Brighter presented a number of branding options - and once we agreed on one, Getting Brighter suggested that we create a video to introduce the concept.

Vid...
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Writing About Your Business

Posted by Keith Jolie on Tuesday, September 10, 2013 In : Content Marketing 
Writing about your business is something that many business owners shy away from and even fear.  Why?  Well, I think many business owners feel that it's kind of like being in a job interview and being asked "why should I give this job to you?" or on the flipside "what is your one biggest weakness?" 

We find these questions difficult, not because we don't know the answers (hopefully).  They are difficult because they force us to expose ourselves and risk either looking arrogant or flawed in som...

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Understand your Business Development Cycles or Spin your Wheels

Posted by Keith Jolie on Tuesday, August 27, 2013 In : Strategies 
Of the three pillars critical to every business agreement  (the other two being authority and need), time is often the one that is discounted or that is assumed to be most malleable.  You might for instance ask yourself or someone in your organization questions like:

  • What can we do to make this deal come in earlier?
  • If we offer a pricing incentive can we close that in September?

While it is important to ensure that you’ve taken all the reasonable effort to make it easy for your clients to buy ...

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