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When you work with Getting Brighter, we always want you to be able to measure the outcome of the work we do, and we also want to be able to adapt either your website content strategy or any of the other strategies that we may employ to ensure you get the most benefit from the work we do.

That's why we take analytics into account in every aspect of the services we provide.

  • First and foremost we can help you deploy an analytics tool across your site, and we can help you to set up the goals and metrics that will give you the tools you need to act on the information you receive.
  • For website content, we use analytics to measure the effectiveness of the content on your site - and to plan the changes or enhancements that will have the biggest impact on your business.
  • Within Blog Content - we use analytics to understand which blog content is viewed the most and why - helping us to fine tune your blog content to attract better clients.
  • Getting Brighter can help you to better measure and evaluate the money you're spending on advertising and to make better decisions on how to allocate those funds to receive the greatest benefit.

What are Analytics?

Analytics is a topic that can seem a little daunting at first, but it doesn't have to.  Analytics is just a fancy word for measuring how many and what kind of people look at your website and what they do while they're there.

Why are analytics important?

Simply put - you can't know what you don't measure.  Your Search Engine Optimization and Search Marketing efforts rely on the data that analytics provides you to allow you to improve and optimize your efforts.

Analytics can help you to understand whether your website is attracting the right kind of visitors, and what content they are viewing on your site, where they are coming from, how long they stay on your site and depending on the tools you use, much more.

Understanding things like time spent on certain pages, bounce rates, and traffic sources can help you to tailor your website to ensure that your website is providing the right kind of visitor experience.

Measurement and Analytics are the only way to evaluate all the other aspects of your content marketing strategy in order to determine their effectiveness and the measured interactions on your website provide you the information you need in order to effectively address your website content and make adjustments when necessary.